W2RO Advocacy Pillars |
Solving Ontario's Landfill
Capacity Crisis
Ontario is currently facing a crisis in landfill capacity and without immediate action we will run out of capacity within 10 years. The biggest obstacle to increasing capacity is Bill 197, which allows municipalities to veto developments outside of their boundary in an adjacent municipality.
Collaborating for Sustainable and Best-in-Class EPR Programs for all Ontarians
Working with service providers, Ontario has the opportunity to build sustainable and best-in-class EPR programs.
Unlocking the Industry by Working for Workers & Business in Ontario
Workers in the waste management and recycling sectors provide an essential service to every community in Ontario, but they do not receive the same support as their counterparts in the skilled trades.
Continuing Red Tape Reduction to Ensure Ontario Remains Open for Business
Cumbersome approval processes for waste management and recycling infrastructure have left Ontario at a competitive disadvantage.
Maximizing Resource and Energy Recovery to Strengthen Ontario's Economy
More than three quarters of Ontarians agree that the government should invest in technologies that could turn waste into energy according to polling. One of the many examples of energy from waste successes is the renewable natural gas that is used to power truck fleets, which help power our economy.
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Member Highlight
Aduro Clean Technologies is an innovative chemical technology company developing sustainable solutions to transform low-value materials into valuable resources. Using its proprietary Hydrochemolytic™ Technology (HCT), Aduro upgrades low-value feedstocks—such as plastic waste and bitumen—into higher-value, cleaner products. Unlike conventional thermal methods, HCT operates at lower temperatures, improving efficiency and reducing greenhouse gas emissions while handling a wide range of feedstock impurities.
The Aduro technology addresses critical global challenges in waste management and carbon reduction, supporting the shift toward a circular economy. Headquartered in Sarnia, Ontario, Canada, the company collaborates with industry, government, and research partners to advance the commercialization of its platform and enable scalable, economically viable, and environmentally responsible solutions for a more sustainable future.
Visit Aduro Clean Technologies to learn more.
Member Volunteer Spotlight
Adam Kent leads the Operations department at U-Pak Group of Companies and serves on its Senior Leadership Team. With 25 years in the transportation and waste sectors, Adam started his career as a truck mechanic and steadily advanced into leadership roles across both industries. He’s deeply committed to U-Pak’s vision of a zero-waste future – where every resource is recovered and reclaimed before anything reaches landfill.
A people-first leader, Adam believes in empowering teams through collaboration, shared success, and the discovery of individual strengths. Before entering the industry, he studied music in college and toured as a professional musician. These days, life off the road looks a little different – Adam and his wife are raising five kids, so his spare time is filled with coaching, chauffeuring, and navigating the never-boring world of teenage drama.
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